Blog Archive

Saturday, March 19, 2016

Power of a Pin

When people think of Pinterest it can be safe to say a majority of the time it's fandoms and woman who pin clothes and recipes.Yes, this does happen, but there are men and guys who have accounts and boards. It's just not for clothes and recipes.With the latest update to Pinterest, the newest layout now includes a spot that combines sites where you can buy clothes, home decor and more. Shop the best of Pinterest, with its explore now button. It's nice to finally be able to go and see how much something costs and what sizes things come in.This new add-on I'm sure is nice for businesses who have accounts and even for new coming business who are just starting out. It's great marketing and a way to have all you need to get your name out there in one spot.Now I know what you are thinking, Pinterest for marketing... yeah this is a thing. It can be useful too. Upon reading and looking into articles, I came across one on Post Planner by Rebekah Radice (click for full article) that is user-friendly for a business seeking Pinterest as a platform for marketing.The article goes into the basics of what Pinterest is and why it may be a good add on to your business marketing. It nicely breaks down what a business account needs into steps (here). There are four steps in all with little sub-steps/ to-dos in each.These to-dos break down in how you as a business owner can get your name out there and where/ how on Pinterest you do that. The article goes into logos and where to place them, it breaks down boards and secret boards. It clarifies on why the functions on boards and pin are. Why it may help to have secret boards (here). Pinterest is a place that is easy to get lost in (I would know), if you have your logo out there, and pins out there, a person(s) can find you the next time they use search. The benefits of being so visual help fellow pinner understand what the business has to offer. The Shop the best of Pinterest add-on leads said pinners to your businesses website.Pinterest definitely more than just girly pins and hot dudes. It's a place for a company to grow and become more active and aware. It's a place where you can group related sites and items to your business, so the next time you're on Pinterest, consider the benefits it has to offer for marketing and your business.

Until next time, happy pinning.